One of the predicted trends in 2013 was that quality content would reign supreme in the SEO world. With the introduction of Penguin 2.0 and Hummingbird, Google made sure that this was 100% correct. High quality, relevant content is now a defining factor in any SEO campaign and is a necessity for any implemented strategy.
Come 2014 and the main trend being predicted is that social signals will be a major factor in all search engine optimization campaigns. What this means, is that whilst you have your on-site optimization, link building and blogging activities all working properly together, you need to get your social media humming as well.
The beauty of social media is that it’s free. Apart from boosted posts and sponsored ads, you can use Facebook for free. This free tool, if managed correctly doesn’t just increase your brands online exposure but also its authority. By having the authority of your website increased by social media, your site will always rank higher in Google’s rankings.
Having links coming and going from your companies’ social media pages is great for SEO purposes. These links show Google that you are engaging users across multi-platforms and are constantly active. 2014 will see more and more social signals being sent, as they are great for building authority. Facebook, Twitter, LinkedIn, Pinterest, Slideshare and many other social media and sharing platforms will continue to flourish in 2014 with digital marketing professionals. With 2013 showing the way with high quality, relevant content, what better place to display the content than on your social media platforms.